Chen, Xinlei, Xiaohua Zeng, and Cheng Zhang. Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games. Marketing Science, 2023, 42.

Fang, Eric (Er)，Beibei Dong, Mengzhou Zhuang, and Fengyan Cai. “We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons. Journal of Marketing, 2023, 87.

Xiao, Ping, Xinlei Chen, Yuxin Chen, and Wei Lu. Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance. International Journal of Research in Marketing, 2021, 38 (4): 953-973.

Xiao, Ping, Ruli Xiao, Sky Liang, Xinlei Chen, and Wei Lu. The Effects of a Government's Subsidy Program: Accessibility Beyond Affordability. Management Science, 2020, 66 (7): 3211-3233.

Hofstetter, Reto, Z. John Zhang, and Andreas Herrmann. Successive Open Innovation Contests and Incentives: Winner‐Take‐All or Multiple Prizes?. Journal of Product Innovation Management, 2018, 35 (4): 492-517.

Chen, Xinlei, and Yitian Liang. 营销领域中国问题的研究及思考. 营销科学学报, 2018, 13 (4): 124-131.

Chen, Yuxin, Oded Koenigsberg, and Z. John Zhang. Pay-as-You-Wish Pricing. Marketing Science, 2017, 36 (5): 780-791.

陈歆磊;杨凯涵. 被施了魔法的“新零售”. 经理人, 2017 (7): 48-52.

Jerath, Kinshuk, S. Sajeesh, and Z. JohnZhang. A Model of Unorganized and Organized Retailing in Emerging Economies. Marketing Science, 2016, 35 (5): 756.

Abhishek, Vibhanshu, Kinshuk Jerath, Z. John Zhang. Agency Selling or Reselling? Channel Structures in Electronic Retailing. Management Science, 2016, 62 (8): 2259.