Chen, Yuxin, Chakravarthi Narasimhan and Z. John Zhang. Individual Marketing with Imperfect Targetability. Marketing Science, 2001, 20 (1): 23-41.

Chen, Yuxin, Chakravarthi Narasimhan, and Z. John Zhang. Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees. Marketing Science, 2001, 20 (3): 300-314.

Narasimhan, Chakravarthi, and Z. John Zhang. Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs. Marketing Science, 2000, 19 (4): 313-327.

Shaffer, Greg, and Z. John Zhang. Pay to Switch or Pay to Stay: Preference-Based Price Discrimination in Markets with Switching Costs. Journal of Economics & Management Strategy, 2000, 9 (3): 397–424.

Zhang, Z. John, Aradhna Krishna, and Sanjay K. Dhar. The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?. Management Science, 2000, 46 (3): 348-362.

Krishna, Aradhna, and Z. John Zhang. Short or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions. Management Science, 1999, 45 (8): 1041-1056.

Chen, Yuxin, James D. Hess, Ronald T. Wilcox, and Z. John Zhang. Accounting Profits versus Marketing Profits: A RelevantMetric for Category Management. Marketing Science, 1999, 18 (3): 208-229.

Zhang, Z. John. Price-Matching Policy and the Principle of Minimum Differentiation. Journal of Industrial Economics, 1995, 43 (3): 287-299.

Shaffer, Greg, and Z. John Zhang. Competitive Coupon Targeting. Marketing Science, 1995, 14 (4): 395-416.