Jerath, Kinshuk, and Z. John Zhang. Store within a store. Journal of Marketing Research, 2010, 47 (4): 748-763.

Chen, Xinlei (Jack), Om Narasimhan, George John, and Tirtha Dhar. An Empirical Investigation of Private Label Supply by National Label Producers. Marketing Science, 2010, 29 (4): 738-755.

Mehta, Nitin, Xinlei (Jack) Chen, and Om Narasimhan. Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis. Marketing Science, 2010, 29 (3): 422-437.

Teck-Hua Ho, Noah Lim, Tony Haitao Cui. Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis. Management Science, 2010, 56 (11): 1891-1910.

Yunchuan Liu, Tony Haitao Cui. The Length of Product Line in Distribution Channels. Marketing Science, 2010, 29 (3): 474-482.

Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Michael I. Norton,Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, Barbara E. Kahn. Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research. Marketing Letters, 2010, 21 (3): 301-315.

Luo, Lan, Xinlei (Jack) Chen, Jeanie Han, and C. W. Park. Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases. Journal of Marketing Research, 2010, 47 (6): 1114-1128.

Zhang, Z. John, and Dongsheng Zhou. The Art of Price War: A Perspective From China. International Journal of China Marketing, 2010, 1 (1): 17-30.

Joshi, Yogesh V., David J. Reibstein, and Z. John Zhang. Optimal Entry Timing in Markets with Social Influence. Management Science, 2009, 55 (6): 926-939.

Chen, Yuxin, Yogesh V. Joshi, Jagmohan S. Raju, and Z. John Zhang. A Theory of Combative Advertising. Marketing Science, 2009, 28 (1): 1-19.