Chen, Xinlei (Jack), Yuxin Chen, and Charles B. Weinberg. Learning About Movies: The Impact of Movie Release Types on the Nationwide Box Office. Journal of Cultural Economics, 2013, 37 (3): 359-386.

Che, Hai, Xinlei (Jack) Chen, and Yuxin Chen. Investigating Effects of Out-of-Stock on Consumer SKU Choice. Journal of Marketing Research, 2012, 49 (4): 502-513.

Zhu, Rui, Utpal Dholakia, Xinlei (Jack) Chen, and Rene Algesheimer. Does Online Community Participation Foster Risky Financial Behavior?. Journal of Marketing Research, 2012, 49 (3): 394-407.

Miller Klaus M., Reto Hofstetter, Harley Krohmer, and Z. John Zhang. Measuring Consumers Willingness to Pay: Which Method Fits Best?. GfK Marketing Intelligence Review, 2012, 4 (1): 42-49.

Avi Goldfarb, Teck-Hua Ho, Wilfred Amaldoss, Alexander L. Brown, Yan Chen, Tony Haitao Cui, Alberto Galasso, Tanjim Hossain, Ming Hsu, Noah Lim, Mo Xiao, Botao Yang. Behavioral Models of Managerial Decision-Making. Marketing Letters, 2012, 23 (2): 405-421.

Jing, Bing, and Z. John Zhang. Product Line Competition and Price Promotions. Quantitative Marketing and Economics, 2011, 9 (3): 275–299.

Li, Xinxin, Lorin M. Hitt, and Z. John Zhang. Product Reviews and Competition in Markets for Repeat Purchase Products. Journal of Management Information Systems, 2011, 27 (4): 9-42.

Miller, Klaus M., Reto Hofstetter, Harley Krohmer, and Z. John Zhang. How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches. Journal of Marketing Research, 2011, 6 (8): 172- 184.

Yan Dong, Yuliang Yao, Tony Haitao Cui. When Acquisition Spoils Retention: Direct Selling vs. Delegation under CRM. Management Science, 2011, 57 (7): 1288-1299.

Coughlan, Anne T., S. Chan Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan S. Raju, David A. Soberman, Richard Staelin, and Z. John Zhang. Marketing Modeling Reality, and The Realities of Marketing Modeling. Marketing Letters, 2010, 21 (3): 317–333.