Joshi, Yogesh V., David J. Reibstein, Z. John Zhang. Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation. Marketing Science, 2016, 35 (1): 128-141.

Yan Dong, Kefeng Xu, Tony Haitao Cui, Yuliang Yao. Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels. Marketing Science, 2015, 34 (5): 689-701.

Yinghao Zhang, Karen Donohue, Tony Haitao Cui. Contract Preferences and Performance for the Loss Averse Supplier: Buyback versus Revenue Sharing. Management Science, 2015, 62 (6): 1734-1754.

Eliashberg, Jehoshua, Sam K. Hui, and Z. John Zhang. Assessing Box Office Performance Using Movie Scripts: A Kernel-based Approach. Ieee Transactions on Knowledge and Data Engineering, 2014, 26 (11): 2639-2648.

Neslin, Scott A., Kinshuk Jerath, Anand Bodapati, Eric T. Bradlow, John Deighton, Sonja Gensler, Leonard Lee, Elisa Montaguti, Rahul Telang, Raj Venkatesan, and Peter C. Verhoef, and Z. John Zhang. The Interrelationships Between Brand and Channel Choice. Marketing Letters, 2014, 25 (3): 319-330.

Subramanian, Upender, Jagmohan S. Raju, and Z. John Zhang. The Strategic Value of High-Cost Customers. Management Science, 2014, 60 (2): 494–507.

Reto Hofstetter Klaus M. Miller Harley Krohmer Z. John Zhang. How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?. Journal of Product Innovation Management, 2013, 30 (5): 1042–1053.

Subramanian, Upender, Jagmohan S. Raju, and Z. John Zhang. Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis. Marketing Science, 2013, 32 (2): 246–270.

Chen, Xinlei (Jack), Yuxin Chen, and Ping Xiao. The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations. Journal of Marketing Research, 2013, 50 (1): 95-110.

Yuxin Chen, Tony Haitao Cui. The Benefit of Uniform Price for Branded Variants. Marketing Science, 2013, 32 (1): 36-50.