课程介绍：

管理经济学(B), Managerial Economics(B), QIN Chengzhong

Faculty Bio

Prof. Cheng-Zhong Qin is currently Maxwell C. and Mary Pellish Professor of Economics at University of California, Santa Barbara. He is the director of Research Center for Games and Economic Behavior at Shandong University. He received a B.S. in mathematics from Nankai University in 1983 and a Ph.D. in economics from The University of Iowa in 1989. He has been employed as research associate, visiting scholars or visiting professors in places including Bielefeld University in Germany, Center for Operations research and Econometrics, University Catholique de Louvain in Belgium, Stanford University, and Hong Kong University of Science and technology. Professor Qin serves as member on editorial boards for Economic Theory, Pacific Economic Review, and Frontiers of Economic in China. His research lies in the areas of game theory, industrial organization, incentive theory, and financial economics. He has published over 30 articles in these areas.

Course Description                

Managerial economics is concerned with application of economic concepts and economic analysis to decision problems that managers frequently face. The focus of this course is on the study of consumers, firms, markets, information asymmetry, incentive theory, and regulation. Since business is filed with markets (e.g., product, factor, labor, and financial markets), managerial economics is useful in many contexts. An understanding of managerial economics in general can help you systematically think about managing your firm’s resources, which in turn will help you formulate strategic decisions to create and capture value. Throughout this course, we will analyze many practical questions faced by managers, such as how should a manager account for costs in deciding whether or not to enter a market or how to price a product, what are the effects of different pricing strategies, how might the presence of uncertainty affect your decision process? We will use in-class exercises and cases in addition to lecture notes to help you learn how to use the tools and methods of microeconomics to analyze your business environment. The skills and methods you learn will also find repeated application in your further MBA studies in management, accounting, finance, and marketing.